Shein ponovo pod istragom zbog AI slike sa likom Luigija Mangionea
Shein, kontroverzni online megaprodaavac brze mode, našao se pod udarom kritika nakon što je na sajtu osvanula fotografija proizvoda čiji model podseća na Luigija Mangionea, osumnjičenog za ubistvo izvršnog direktora United HealthCare Briana Thompsona u decembru prošle godine. Vijest je brzo dospjela na društvene mreže i izazvala je podsmehe i zabrinutost javnosti zbog upotrebe slike bez pristanka.
U raspravi na X pojavile su se oštre opaske: "Seriously," remarked Tarence Ray of the "Trillbillies" podcast in a post on X, "how is this guy supposed to get a fair trial at this point[?]" I takođe: "Prison industrial complex meets fast fashion industrial complex," bemoaned Megan Hunt, a state senator from Nebraska, in another X post. "So bleak. I hope he sues them." Mnogi su naglasili i mogućnost da je fotografija generisana pomoću AI tehnologije, što otvara pitanja etike i zloupotrebe lica osumnjičenih.
U izjavi predstavnik Sheina rekao je da je "image in question was provided by a third-party vendor and was removed immediately upon discovery." I dodao je: "We have stringent standards for all listings on our platform," the Shein statement continued. "We are conducting a thorough investigation, strengthening our monitoring processes, and will take appropriate action against the vendor in line with our policies." Proizvod, koji je stajao na stranici, opisan je kao: "Men's New Spring/Summer Short Sleeve Blue Ditsy Floral White Shirt, Pastoral Style Gentleman Shirt For Everyday Wear, Family Matching Mommy And Me (3 Pieces Are Sold Separately.)"
Skandal je ponovo otvorio raspravu o odgovornosti fast fashion kompanija, o upotrebi AI za kreiranje modela i o tome kako kompanije poput Sheina koriste slike i likove u reklamama bez pristanka. Shein, AI, Luigijev lik i fast fashion sada su u fokusu javnosti i regulatora.
